University of Michigan on iTunes U


iTunes U Courses

Here’s how to get started developing an iTunes U course:

  1. Create an Apple ID with your email address.
    • Open iTunes on your computer (or the app store on your iPad/iPhone/iPod. Make sure you’re not already signed in with an existing account.)
    • Search for a free app.
    • Click the Free button and then Install App.
    • iTunes will ask you for account information, click Create an Apple ID.
    • Create an Apple ID account with your email account.
    • When prompted for a payment method, click None.
  2. If you don’t already have it installed, download and install the free Safari Internet browser from Apple. Course Manager requires Safari. You can download Safari here.
  3. Email to request access to the iTunes Course Manager, along with the Apple ID you just created.
  4. Organize your digital content into a central folder so you can find it easily. In addition to your videos, other content might include Word documents, PowerPoint presentations, audio recordings, photos, and PDFs. Remember to label your files with clear, easy-to-understand titles.
  5. The following file types can be distributed via iTunesU, and will work on Mac, PC, and iOS devices.
    • Audio: mp3, m4a
    • Video: mp4, m4v, mov
    • Documents: ePub, pdf, Word, Excel, PowerPoint
    • Images: png, jpg, jpeg
  6. After receiving access, log into iTunes U Course Manager, via the Safari web browser, to develop your course.


To get started, please email your request for space in Michigan’s iTunes U to All content is subject to review & approval.

The University provides a PDF form covering digital rights, click here to download this form.

Apple has posted a guide for content creators to follow. Look for “Creating Content for iPod + iTunes (PDF)”. We’ve summarized the requirements below.



  • MP3 (AAC for enhanced podcasts only)
  • Encode high-quality when possible, 128 or 160kbs


  • File size limit of 1 GB
  • Use the built-in iPod converters in Compressor (H.264 for iPod), QuickTime Pro (Movie to iPod), or iTunes (Convert Selection for iPod). Each of these maintains the aspect ratio of your source file and results in an M4V file containing H.264 video (Low Complexity version of the Baseline profile) and AAC-LC audio.

Required Information

  • Album title
  • Album artwork
    An image at least as large as 300px X 300px. When browsing in iTunes, the image will scale down to 100px X 100px — any text should be readable at those dimensions. Provide a high-quality jpg, tif or eps. A Block M will be overlaid on the image in the lower left corner.
  • Track name
  • Track artist

Optional Information

  • Album artist
  • Album description
  • Track comments (maximum of 255 characters, including spaces and punctuation)
  • Relevant links (will be linked from an album, subject to approval)
  • Genre (defaults to “University of Michigan”)

iTunes Album View

iTunes Album View

  1. Album Title
  2. Album Artwork
  3. Album Author
  4. Links
  1. Album Description
  2. Tab Title
  3. Track Title
  4. Track Artist

iTunes Track Info View

iTunes Track Info View

When tagging individual files, fill in the Track Name and Artist. Year, Comments, and Genre are recommended, but not required.

  • Items highlighted in blue are required.
  • Items highlighted in green are optional but highly recommended.
  • “Album” does not need to be tagged as iTunes automatically adds this in.

Contributing Individual Files

Contact us for upload instructions.

RSS Feeds

Please follow the guidelines listed below on Apple’s site. All feeds must validate for them to syndicate properly.

An Example Feed

iTunes RSS Tags

Common Mistakes